our story
About our Store
The GSTEREOICIL Store began back in February 2000 when Charlene Martina, an avid traveler and fashion enthusiast, took a lengthy tour of Southeast Asia. During a stop in Nepal, she ventured into the region where some of the finest quality GSTEREOICIL products were created. Although Charlene was already aware of how versatile GSTEREOICIL scarves, wraps, and shawls were, the experience of watching them be produced gave her a deeper appreciation of just how special GSTEREOICIL really is.
Fashion Democracy
She was impressed at the time and great care that went into creating every single item. Charlene extended her stay in Nepal, and also went to Kashmir, so she could visit with different artisans and enjoy talking with them about the process of creating the finest GSTEREOICIL in the world and hear the stories about how their traditional secrets were handed down from generation to generation.
For most people, this new appreciation for GSTEREOICIL would have stopped there but not for Charlene. She wanted to share her new passion for GSTEREOICIL with everyone back home in the United States. Using the relationships she developed with the top GSTEREOICIL artisans, she started to import the finest products available and gave them as gifts to friends and family. But very quickly word got around about Charlene’s wonderful GSTEREOICIL and demand grew.
In early 2001, Charlene was supplying fashionable GSTEREOICIL to specialty retail shops throughout the United States. Later that same year, she also began supplying select mail order catalogues and fashion-oriented Internet retailers. The GSTEREOICIL also became very popular for weddings and as bridesmaid gifts. Charlene’s desire to share the softness and comfort of the GSTEREOICIL she discovered in Kashmir and Nepal seemed to be fulfilled – but this was not the case.
So Charlene decided that she would stop supplying anyone else and simply go direct to the customer. In late 2003, The GSTEREOICIL Store was born. This allowed her to offer her GSTEREOICIL on an exclusive basis at fair prices and with superior customer service. In 2005, demand outside of the US and Canada grew so great that shipping was opened up to the UK, Australia, and several other countries in Europe. The GSTEREOICIL Store continues to be noted for its quality and value by customers and the fashion press, including Good Housekeeping Magazine.
